The Truth Behind Promotional Products
What is a promotional product? By formal definition, it is any product that helps promote your brand or business. But to our team promotional products, or corporate merch, are much more than just branding or adding a logo to a t-shirt. To us, promotional products have a much larger impact in a company's overall success.
When you give out your company's merch, you might wonder how this will impact my company or where will I see the return? Below we lay out a few examples of how what we create can positively impact your bottom line.
RECOGNITION
Brand recognition is crucial to the success of any business, and using merch is an extremely affordable way to deliver impressions. For instance, a single t-shirt delivers on average 3,400 impressions for the life of the shirt, leaving the cost per impression 2/10th's of a penny. With the help of the SixHorse Creative Design Team, we create eye catching shirts with a retail design focus that are sure to not only become your client's next favorite shirt but promote your business in the process.
CREATE LOYALTY
We suggest our clients use branded gifts to establish a positive post-purchase affirmation and show appreciation throughout the year. No matter the budget, we can create one of a kid branded merchandise to demonstrate tangible appreciation. Many of our clients have also seen strong success in closing deals when they gift branded items during their pitches. We work individually with each of our clients to create custom gifting protocols for any occasion.
NEW PRODUCT OR SERVICE LAUNCH
When you launch a new product or service you should expect to send out new product launch kits. These are mailed directly to your top clients or customers and are generally reposted online for larger impact. A successful kit would typically contain a fully branded exterior box, exciting the recipient before they even open the package, a sample of the new item, an informational piece and at least one promotional piece. We create these entire kits 100% in house or can help deliver pieces for your next product launch.
At SixHorse Creative we strive to make products that drive positive business recognition and help clients present positively to their target audience. We work hard to create unique and quality products that set our clients apart. We want our clients to use the thoughtfully planned products we create to expand their brand awareness while creating lasting impressions that keep their customers coming back.
-The SixHorse Team